The Orkney Tourism strategy provides a framework for how the members of the Destination Orkney Partnership (DOP) will work together to achieve our shared ambitions for responsible tourism in Orkney.
The DOP comprises:
- Destination Orkney Ltd
- Orkney Islands Council
- VisitScotland
- Highlands and Islands Enterprise
- Historic Environment Scotland
The strategy sets the scene for Destination Management and Destination Marketing plans and will help to channel resource and effort as we work to support Orkney to develop into a world-class sustainable destination.
The vision is:
By 2030, Orkney will be a world-class sustainable destination enriching the lives of its people and visitors.
The objectives of the strategy are:
- grow the prosperity of the islands through responsible tourism
- responsibly managed visitor numbers to protect sites and improve the quality of experience for visitors and residents
- develop the tourism resource and infrastructure that meets current and future demand
- all communities benefit from tourism and vistors enjoy a broader experience
- mitigate climate change impacts of and on tourism
Download the 2020-30 strategy here.