About Orkney.com

  • Home
  • About Orkney.com

Orkney.com was established in 2011 to promote Orkney and its key sectors: food and drink, creative industries and renewable energy; and as a destination in which to live, work, study or invest. In late 2018 the website was relaunched incorporating information to encourage visitors to the area.

Funding

While orkney.com was originally established with funding from Orkney Islands Council and Highlands and Islands Enterprise, much of its development since 2016 has benefited from European funding through the European Agricultural Fund for Rural Development: Europe investing in rural areas.

The funding has been channelled through several projects. Total project costs and total European funds are detailed below:

Project

Total Project Cost £

LEADER funding £

1

Digital Media Orkney

348,000.00

173,999.40

2

Creative Orkney

138,430.00

69,215.00

3

Orkney Food and Drink

105,764.00

52,882.00

4

Promoting Orkney

364.821.95

182,417.97

5

Destination Orkney

132.986.52

64,763.36

Please note that contributions to the website’s development form only part of the total project costs in each case.

Aims and objectives for each project are as follows:

  1. Digital Media Orkney

  • To increase the amount of digital marketing that can be carried out for Orkney
  • To benefit Orkney’s key sectors and communities
  • To raise awareness of Orkney and its quality products and services throughout the UK and beyond, given the potential global reach of digital marketing
  • To help increase visitors to Orkney, increase sales of Orkney products nationally and internationally, thereby improving viability of Orkney businesses leading to increased investment and job creation
  • To attract people to live and work in Orkney, enhancing the sustainability of our communities, by promoting Orkney’s way of life and opportunities through enhanced digital marketing and increased traditional press marketing
  1. Creative Orkney

  • To continue to support the growth and development of the businesses involved in the arts and crafts sector in Orkney by employing a dedicated part-time resource
  • To enable the members businesses of the arts and crafts sector to grow and develop
  • To increase the promotion of the sector both within and outwith Orkney and Scotland and ensure that Orkney maintains and grows its excellent reputation for quality of product and design
  • To achieve increased sales for businesses, the confidence to develop new products and enter new markets and the creation of new jobs
  • To enhance the viability of the tourism sector as visitors come to Orkney to enjoy the environment and to buy good quality local goods and souvenirs
  1. Orkney Food and Drink

  • To continue to support the growth and development of the businesses involved in the food and drink sector in Orkney
  • To enable member businesses of the key food and drink sector to grow and develop
  • To increase the promotion of the sector both within and outwith Orkney and Scotland and ensure that Orkney maintains and grows its excellent reputation for quality produce
  • To achieve increased sales for businesses, the confidence to develop new products and enter new markets, and the creation of new jobs
  • To enhance the viability of the tourism sector as visitors come to Orkney to enjoy a great food and drink experience
  1. Promoting Orkney

  • To raise awareness of Orkney and its quality products and services throughout the UK and beyond
  • To increase the number of visitors to Orkney
  • To improve viability of Orkney businesses, leading to increased investment and job creation
  • To attract people to live and work in Orkney
  1. Destination Orkney

  • To recruit a chief executive who will effectively lead Orkney’s tourism team, chairing the Destination Orkney Partnership and leading the new operating company. The CEO will work closely with Destination Orkney partners and industry members, leverage tourism industry relationships and be responsible for enhancing the reputation of both the destination and the organisation, and in meeting the mission, vision and objectives of the destination and organisation.
Orkney.com Newsletter

Sign up to our newsletter

Sign up to receive our newsletter and get the latest updates from our beautiful, vibrant islands.
Sign Up Now